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This wiki is for our team, both old and new, as well as clients and partners that may want to know a bit more about us. If we're not yet working together, take a look around. And, if you like what we're about, get in touch. Whoever you are we hope this is useful.

— With love from the spur: team


William Smith Stubbs, Olivia Roney, Lee Crockford
Olivia Roney and William Stubbs
Olivia Roney
Lee Crockford and Olivia Roney
Lee Crockford

spur: is an unusual company.

Many commercial organisations grow in success and decide to launch a charity or foundation. We’re the opposite: all of this started when a group of young do-gooders got together and founded the mental health non-profit that would become spur:org.

spur:org developed a reputation for out-of-the-box thinking to behaviour change and social impact - helped by a lot of media coverage of our projects, a few gracious awards, and a strong  following of supporters.

Our work has always been bold, ambitious, and with a strong focus on solving complex social challenges with unexpected thinking.

Unveiled in 2017, spur: is the commercial sister to the non-profit, providing a revenue stream to fund the non-profit projects, as well as an avenue to expand the challenges we work on. We work with those who are interested in the same thing: making the world better by moving people to action.

Since then, we’ve worked on social impact projects from Sydney to Shenzhen to Switzerland, and beyond. Our clients and partners have included governments, major tech companies, non-profits both big and small, professional services firms, and innovation labs trying to do good. We’ve tackled problems in child safety, sustainability, hospitals, employee wellbeing, mental health,  innovation for citizen outcomes, equal rights, and much more.

spur: works symbiotically with our sister NGO, spur:org.

As a shareholder of spur:, spur:org receives a share of revenue, IP, and team expertise from spur: to continue to produce projects we can see the world needs. That may be a new digital platform for mental health data, or to help equal rights activists to collaborate across borders.

We're also in the process of launching the latest member of the family: Toucan—a digital platform to improve mental wellbeing. We're pretty excited. We'll be talking more about this soon.

The extended spur: fam in no particular order
Ming Siew Yeoh
Advisory Board

She / Her / Hers

Ming is a Southeast Asia Audit Partner based in Ipoh, Malaysia, and has more than 25 years of experience in providing assurance and business advisory services to local and multinational corporations, public and private companies operating in various industries.

Ming’s experience includes financial due diligence review for mergers and acquisitions, review of financial projections for fund raising and acting as reporting accountants for various corporate exercises.

Ming is a member of Malaysian Institute of Accountants, Malaysian Institute of Certified Public Accountants and fellow member of the Association of Chartered Certified Accountants. She is also a Council Member of the Malaysian Institute of Certified Public Accountants.

Emmy Singh
Equitable Design Strategist

She / Her / Hers

Emmy is a passionate digital nomad, who believes in taking a global view on issues that matter—representation for women of colour and accessibility in technology.

With a background in supporting tech startups, underpinned by a love of social enterprise, Emmy has lead a number of initiatives that have tackled chronic homelessness, as well as refugee and migrant business entrepreneurship.

Olivia Roney

She / Her / Hers

Olivia is passionate about social enterprise and disruptive approaches to social change. With international experience, she is invested in maximising the impact of agency-driven projects.

Olivia also has particular interest in increasing access to quality education for young people from refugee and asylum seeker backgrounds with her own social enterprise The Unknown Project.

Lee Crockford

He / Him / His

Lee is a seasoned innovator and strategist with deep experience working on social impact projects around the world—particularly in mental health, equality, and education.

He has been recognised internationally for his ground-breaking work and approach to social change and impact measurement, and is a Global Laureate Fellow, UNLEASH Innovation Lab winner, representative to the G20 Youth Entrepreneurship Alliance, and D&F Academy Global Fellow.

Living by the motto "Creating awareness is for those that can't get people to take action", he is not only passionate about instigating social change, but ensuring that this is change is both profound and measurable.

Sean Tran
Research Strategist

He / Him / His

Sean has a passion for driving social change through innovation.

At spur: Sean works as a Project Associate for the 123+ project, which allows him to combine his interests in social innovation, LGBTIQ+ rights advocacy and legal reform.

Sean is also President of the UQ Law Society and has worked at a number of legal, community and social organisations including as the State Director of IMPACT Social Enterprise.”

Benjamin Moriarty
Finance Officer

He / Him / His

Motivated by an interest for all forms of social enterprise, Benjamin is an experienced financial administrator having overseen financial functions in a wide variety of organisations.

He is passionate about driving outcomes over simply reporting figures and a focus on sustainable initiatives to create social impact.

With a background in both management and analytics he has driven both social and commercial outcomes to a range of clients ranging from startups to multinational corporations.

Ben Johnston
Advisory Board

He / Him / His

Ben has spent more than a decade developing businesses, consulting on digital strategy, identifying market gaps and future trends. He’s founded many successful companies, including digital ventures studio Josephmark, motion design company Breeder, Indigenous creative agency Gilimbaa and trending music platform We Are Hunted, which was acquired by Twitter in 2012.

Ben’s become an influential figure within Australia’s creative and business communities, and his fearlessness in pushing the envelope has culminated in the truly entrepreneurial business that Josephmark is known for.

As JM’s Founder, Ben leads a team who consistently create and launch innovative digital products like Australian startup chart Vest, catch-up news platform Hash and social music discovery site Undrtone.

Kylie Brosnan
Advisory Board

She / Her / Hers

Kylie Brosnan is a Director in the Public Affairs division at Ipsos based in Brisbane specialising in social research and social impact evaluations.

Kylie has over 25 years of experience in designing and managing complex data collection methodologies using innovative, technological solutions and in particular has used digital technologies to enable marginalised voices to have their views considered in Government policy and decision-making.

Kylie has been the lead director responsible for policy evaluations as well as bespoke research focused on wicked problems bringing insights to inform better human centric design in complex systems.

Passionate about decreasing disparity and improving life outcomes, she has a particular focus on making a difference for vulnerable people and at risk community groups in Australia.


He / Him / His

Kai is spur:'s resident seeing eye dog in training. He has the incredibly important task of learning how to assist those with vision impairments. Kai is fostered through Seeing Eye Dogs Australia.

William Smith-Stubbs

He / Him / His

With a decade of experience in strategy, research and analysis, William has consulted to some of Australia’s largest governmental organisations and some of the world’s largest non-profits.

An active social commentator, Will regularly speaks at conferences and on television and radio about social change and technology.

William is a World Economic Forum Global Shaper and Davos Annual Meeting panelist, a Gates Foundation Goalkeeper, G20 Young Entrepreneur Summit Australian Delegate and the Digital Brisbane Ambassador to Berlin.

William was also a founding Global Talent for the UNLEASH Innovation Lab in Denmark 2017 and a Talent Facilitator in Singapore, 2018.

Samantha Yorke
Advisory Board

She / Her / Hers

Sam works in Public Policy and Government Affairs at Google Australia, with a focus on privacy, safety and security.  She is an accredited mediator, technology lawyer and policy advisor with twenty years experience working within the digital media and technology sectors both in Europe and Australia.

Prior to joining Google, Sam established the regulatory function at the Interactive Advertising Bureau of Australia and worked as General Counsel and Asia Pacific Legal Director for Yahoo!’s Australian business. Sam has acted as a media spokesperson and is a regular public speaker on trends and challenges affecting the digital industry.


We've worked with a huge array of amazing people, teams, and organisations over the years, including:

AICMAnglicare Southern QueenslandThe B-TeamBarayamalBrisbane City CouncilBDOBuckham and DuffyCaterpillarChameleon HouseClarkeKann LawyersClayton UtzClemenger BBDOGeorgetown UniversityGoogleImpactLaTrobe UniversityMater HospitalMates in ConstructionOut for AustraliaQueensland Public Service CommissionQUTRandom Hack of KindnessTasCOSSTEDxTelstraUniversity of QueenslandWWFVirgin

How We think

Our values are more than posters on a wall—they're how we think. This set of principles help to keep us on track, and guide us in making difficult decisions. They help us cut through noise, and find the path again when we may be struggling to see it. These values manifest themselves in everything we do—whether thats in our interactions, making business decisions, or designing solutions. They even form the basis of our dress code.

Architectural Thinking

It stands

Is it not only complete, but built to last?

It works

Is it functional, practical, and serves a clear purpose?

It is beautiful

Is it a joy to the senses and to experience?

Connected Thinking

It is big

Does it consider the interconnectedness of complex systems?

It is human

Does it consider human needs, behaviours, drivers and diversity?

It improves

Does it demonstrably move the needle towards a world that is fair, sustainable, and well?

Empathetic thinking

It is self

Is it both authentic and reflective of oneself?

It is others

Is it appreciative and respectful of others?

It is context

It is appreciative and respectful of the situation, time, and place?

Curious thinking

It seeks

Does it explore and take action?

It learns

Does it first listen and understand?

It is truthful

Does it speak truth to power?

The trophy cabinet

For us, our work isn't about accolade or praise. But, it's always nice to know other people like our work, too. Here's a few of the nice items of recognition we have in our cabinet:

Winner · Social Impact

Good Design Award, 2020

Asia-Pacific Leader

Obama Foundation, 2020

Not-for-Profit Marketing Excellence (by proxy)

Australian Marketing Institute, 2019

Impact 25 Finalist

Pro Bono Australia, 2019

Finalist · Social Enterprise Award

Brisbane Lord Mayor's Business Awards, 2018

Davos 50

World Economic Forum, 2018

Australian Representative

G20 Young Entrepreneurs Alliance, 2017 & 2018

Gold (Inclusion) · Silver (Health & wellbeing)

UNLEASH Innovation Lab, 2018

Tomorrowmaker Award

AMP Foundation, 2017

Silver (Health & wellbeing)

UNLEASH Innovation Lab, 2017

Brisbane Top Social Entrepreneurs

Business News Australia, 2016

Community Digital Champion

Advance Queensland, 2016

Australians on the Cusp of Greatness Award

Junkee Media, 2015

Global Laureate Fellow

International Youth Foundation, 2013

Mental Health Award

Australasian Men's Health Forum, 2013

Things we've said

We really like what we do, and we like talking about. Sometimes, we get invited to talk. Here's a few of those times.


Although we're not specifically looking for people to join the team right this second, you're always welcome to get in touch via  romeo@wearespur.com.

What should you send through? Whatever you think best communicates who you are and why you'd want to be part of the spur: mission to create a world that's fair, sustainable, and well. That can be in any format you like.

Check out our 2020 Retrospective →